We think about how technology can provide leverage in building the next generation of breakout consumer brands and strive to partner with the best big thinking entrepreneurs attacking major consumer categories.

Rebecca Kaden joined the team in 2011, back when she was earning her MBA at Stanford, studying leadership and entrepreneurship. A partner in our San Francisco office, she joined full-time when she graduated the following year. In 2015, Forbes named Rebecca to its annual list of top “30 under 30” in venture capital, and Craig Newmark named Rebecca one of “5 Women Investors You Need to Know.”


 In her role at Maveron, Rebecca identifies emerging consumer-focused entrepreneurs in Silicon Valley, Southern California, and her hometown of New York City. She also plays a leading role in our seed program, where we partner with emerging consumer companies at their earliest stages. She’s a Board Observer at Aria, August, Darby Smart, Dolls Kill and General Assembly. 

In a prior life, Rebecca was a journalist—for the Economist in London and as special projects editor at Narrative, an online literary platform devoted to bringing great literature into the digital age. At Narrative, in her addition to her editorial responsibilities, she was in charge of driving revenue and scaling the user base. Now she brings her skills and passion for understanding how stories come together to looking at the potential of breakout consumer brands. 

Rebecca earned her undergraduate degree from Harvard. Outside Maveron, her passions include great novels, tennis, traveling, and skiing.

Fund's investment verticals: information technology, consumer products and services.