Jessica joined Northzone in 2014.  Her primary areas of focus are ecommerce and consumer internet.  Her portfolio includes Fyndiq and Outfittery. Jessica is a growth stage investor and has a strong interest in marketing and business intelligence.

Jessica is a go-getter with relentless passion for entrepreneurship. With a view that speed and focus will get you far, Jessica’s aim is to put her start-up execution skills to use in a Nordic context of investment.

Prior to joining Northzone, Jessica co-founded HelloFresh, the global recipe kit delivery service with market-leading operations in six markets. At HelloFresh, Jessica spearheaded the global marketing operation, growing the business from scratch to $50 million in 24 months. Being in the fundraising hot seat no less than three times (Rocket Internet and Kinnevik are two of their investors), Jessica learned a thing or two about VC thinking, believing in your own version of a big vision, but most importantly focus over control.