Kara Nortman joined Upfront as a partner in November 2014. She is currently the Chairman of Seedling which recently merged with Moonfrye where she was co-founder and CEO.

Prior to starting Moonfrye, Kara spent close to seven years at IAC where she acted as the Senior Vice President and General Manager of Urbanspoon and Citysearch. Prior to Urbanspoon/Citysearch, Kara co-headed the M&A group at IAC where she lead some of their most successful acquisitions, notably Urbanspoon, Dictionary.com and Aston Hotels.

While at IAC, Kara also served as a board member to Hatch Labs, IAC’s mobile technology incubator, where she recruited and advised Tinder. Kara also spent time at Morgan Stanley, Microsoft, and Battery Ventures.

Kara received her AB in Politics from Princeton University in Politics and her MBA from Stanford University.