Startup communities in the Northwest balance a powerful ethos around collaboration with a scrappy, aggressive approach to company-building. That distinctive combination is a meaningful source of competitive advantage to startups here.

Julie Sandler has been promoted to a Partner of Madrona in January 2017. She joined the firm in 2011.  She leads new investment opportunities for Madrona and serves as a board director and/or observer of several Madrona portfolio companies. She loves working with entrepreneurs tackling big problems and opportunities across consumer mobile and commerce, software/SaaS, and digital health.

She launched the Seattle Entrepreneurial Women’s Network (SEWN), an informal forum for women entrepreneurs, startuppers, and aspiring entrepreneurs to connect in the greater Seattle area. Julie was named Geekwire’s 2014 “Geek of the Year”, was selected to Puget Sound Business Journal’s 40 Under 40 in 2013, and was named a Presidential Leadership Scholar in 2016 by the Clinton Foundation and Presidential Center, the LBJ Foundation, and the two Bush Presidential Centers.  Julie serves as a TechStars mentor and is an adjunct faculty member at the University of Washington where she teaches an MBA course on Entrepreneurship at the Foster School of Business where she was named a “star teacher” in 2014, 2015, and 2016.

Prior to joining Madrona, Julie was a senior product manager at Amazon on the Kindle team, where she managed digital marketing for Kindle’s ebook business, both in the US and internationally. She also led the definition, design, and technical implementation of new products for Kindle Content web and mobile shopping experiences.  Earlier in her career, Julie worked at Accenture, where she spent several years in product management within Microsoft’s SMSG Solutions Delivery group where she launched worldwide Disaster Response operations for Microsoft Volume Licensing.  Prior to Madrona, Julie also worked in product management and business development at TeachStreet, a Madrona portfolio company (acquired by Amazon in February 2012).

Julie serves on the board of trustees of the Seattle Repertory Theatre.  She is an avid Seattle waterfront runner, Pacific Northwest road trip addict, and musical theatre fan.

Julie graduated Phi Beta Kappa from Stanford University with honors, with distinction, and with both a Master’s degree and a Bachelor’s degree in Psychology.  She also received an MBA with honors from Harvard Business School.

Fund's investment verticals: information technology, e-commerce, digital media and advertising, mobile and infrastructure.