Alison Wistner is a director at Mercato Partners and is a member of the investment committee where she is involved on the boards of Altitude Digital, Central Logic, Cymphonix and Ingram Medical.

Alison’s experience spans private equity, corporate finance and investment banking. Prior to Mercato Partners, Alison was a Principal at Prospector Equity Capital (PEC), a private equity firm based in Park City, Utah. At PEC, Alison served on the investment committee and managed several portfolio investments.

Alison was also the CFO of a portfolio company, Zane Benefits, a healthcare benefits administration technology company. Previously, Alison was a Vice President at Hunter Capital, focused on middle market investment banking transactions.

Prior to joining Hunter Capital, Alison worked as a Financial Analyst for NationsBanc Montgomery Securities in mergers and acquisitions and corporate finance. She received honors as a Top 40 under forty by Utah Business Magazine and received the Trailblazer Award from the Women Tech Council.

Alison serves as a board advisor to the Women Tech Council and a board member of the Rocky Mountain Venture Capital Association.

Alison received a B.S. in Business Finance from the University of North Carolina at Chapel Hill. Alison was a collegiate diver at UNC and competitively races mountain bikes.

Fund's investment verticals: digital media, consumer business and technology.